When it comes to your business website, the small details matter. If you have an internet marketing agency for car dealerships on the payroll, they will surely agree. You want your site to be running smoothly, to be visually appealing, and for all of the copy to be well-written and free of spelling and grammatical errors. The reasons for this are twofold. The first reason is that you want your site visitors to enjoy the time they are spending there, and you don’t want them to get frustrated and leave. When they go, it’s the equivalent of walking out of your dealership and not buying a car. The second reason is that Google judges how well developed your site is, and if you neglected critical details, they won’t give you a high ranking. With that in mind, let’s examine HTML.
Why Clean HTML Matters For SEO
When you’re trying to optimize your website, one of the things you should be doing is making sure that your HTML tags are clean and valid. If you have an internet marketing agency for car dealerships, this is something that they can do for you. Google probably does not use HTML directly as a way of determining your ranking. It will have an impact indirectly, though. Clean HTML means good usability, and Google judges your site by how easy it is for visitors to use. Positive user experience is always going to sit well with Google.
Clean HTML also means that all of the pages function precisely as they were intended. Poorly coded HTML can cause the browser to go into what is sometimes called “quirks mode.” This means that the browser is being forced to make changes to how the page is rendered. It might not cause any problems with the page, but it also might cause some aspects of it not to function correctly. You don’t want to take the risk of that happening.
The last point to be made about HTML is that if it is incorrectly formatted, it will cause problems with the Google Merchant Center. This is a tool created by Google for the creation of Shopping Ads. It states explicitly in the instructions for the Merchant Center that you should use clean HTML. The Merchant Center detects the price that you are displaying based on the structure of your landing page. If your HTML is not valid, the Merchant Center might not be able to determine the correct price. You want those Shopping Ads, so this is to be avoided.
For your internet marketing agency for car dealerships, HTML is only one of those many small details that make a significant SEO impact. Make sure that your SEO company is mindful of such things, and your website is likelier to please both Google and your customers.
