Have you hired an internet marketing agency for car dealerships, or for other businesses you own? If you haven’t, it probably means that you’re trying to do SEO yourself. If so, that’s commendable. Maybe you already know a decent amount about optimization strategy, but if you’re a beginner, here are some must-dos. Consider this to be a sort of checklist before you proceed to other aspects of optimizing your site for search engines.
What Are Your Competitors Doing?
It pays to know what the competition in your niche is doing. You can take advantage of tools like Spyfu and Buzzsumo to see what keywords other sites are using that are selling similar products and services to yours. Remember, it’s not cheating, think of it as staying informed. If you see what marketing activities other sites are using, and how they’re generating organic traffic, you will know the interests of your customer base. The idea is not to copy off of what the other sites are doing, necessarily. It’s more to use them for inspiration, and then develop your own strategy that tops theirs.
Varieties for Long-Tail Keywords
You know the importance of long-tail keywords. They send as much organic search traffic to your site as anything else you’re likely to use. Long-tail keywords are so valuable to you because if someone is searching for them, they’re looking for something very specific. If you know the phraseology of what your clients want, then you can put it on your site, and the shoppers who arrive there are much more likely to buy. The challenge is in coming up with variations of those long-tail keywords. Google’s Keyword Planner is a usefull tool that can help you do that very thing.
It’s All About Mobility
Finally, keep an eye on your mobile rankings. A couple of years ago mobile website usage passed that of laptops and desktops. Mobile metrics have only become more critical as the years have passed, so you want to monitor any fluctuation or significant changes in your rankings. If and when they occur, it’s an indicator that something has gone wrong with your mobile site. There are a ton of SEO platforms that provide mobile rankings, but the Google Search Console is a fine place to start for beginners.
With each of these checked off, you should be able to move on to more advanced methods of SEO. Keep reading up on the subject, and get advice from your marketing director, assuming you have one on staff. Your website is the way you introduce yourself to your potential customers, and it is often the first impression they have of you. Make sure that it’s a positive one.
