Your website is the way that online customers are first introduced to you. It is a welcome mat of sorts, and you want it to visually appealing and entirely functional. By hiring an internet marketing agency that is used to working with car dealerships, you increase your chances of getting the sales numbers you want. There’s no excuse for not having a fully optimized website that has easy usability for every visitor. Here are some questions you’ll want to ask an agency before you hire them for this critical task.
What Technical Optimization Can They Offer?
When you hire an internet marketing agency, they should know how to do the following: they should know how to do the initial website setup, the audit, and keyword research. They should be able to update your sitemap if that is required. You want them to be capable of checking for duplicate content and eliminating it, and they should be able to check your canonical page indexing to make sure everything is working correctly there. They should be able to remove any crawl errors and make sure that the page redirects are working as they should be. They should know how to review the URL structure of the website and the internal link navigation. Most importantly, they should be well versed in the current Google algorithm trends, and they should be able to make any adjustments needed sitewide in that respect. If your agency says that they can’t do any of these things, look elsewhere.
Are They Able To Fully Optimize Your Content?
The other thing that you need to know is if the agency you’re considering is capable of doing all of the SEO chores that are so critical for your dealership’s success. They should be able to add and update browser titles with target keywords. Adding and updating headings for page-relevant target keywords should be on the agenda as well. They should be capable of inserting and updating meta descriptions for your pages, and modifying existing content with geo-targeted industry keywords. They should also be able to update your business profiles and any directory listings for your dealership.
This sounds like a lot, but all of these should be well within the wheelhouse of any self-respecting internet marketing agency for car dealerships. Once you’ve found the agency that suits you, it should be a mutually beneficial arrangement. You’ll see that most agencies are excited to help their clients. When you do well, and your sales numbers increase, it makes your SEO company feel gratified as well.
