Social media for car dealerships isn’t quite like some other businesses. You’re not going to make any vehicle sales online, and because of that, the ultimate aim is to get people to come look at your cars in person.
That means they’ll need to develop a favorable view of your brand, and Facebook is one of the social media platforms you can use to help achieve that.
You can speak to an internet marketing agency for car dealerships and see what ideas they can bring to the table for how they want to use Facebook, as well as other social media platforms, to boost your sales. The reason Facebook is one of the more ideal social media platforms for car dealerships is that people who are in their 20s, 30s, and older tend to use it, and they’re more often going to be car shoppers than younger people.
Because of that, the internet marketing agency that you choose should know how to optimize your Facebook account in the following ways.
User Testing
Your internet marketing agency can do user testing to determine what kinds of posts people who are car shopping in your area prefer. User testing with focus groups will let you know what kind of posts get positive feedback.
For instance, conventional thinking is that Facebook users love video content, but what if the car shoppers in your particular area would prefer text-based posts? Your agency can set up A/B testing and record the results. That way, they can be sure that the posts they’re sending out are meeting with the best responses.
Knowing When to Post
The other aspect of the equation that’s so essential is for your internet marketing agency for car dealerships to know when and how often to post. That means they’ll need to do research to determine what time of day and what days of the week your followers are going to be around.
They can use the Page Insights feature to see when most of the people are interacting with your offerings, and they can use that information to set up a posting schedule for the coming weeks and months that makes the most sense. They can see when most of your fans are online, and if you post at the same times, your fans will come to expect that regularity.
It’s going to be different for each market and dealership, but you should be posting at least 2-3 times per week, or perhaps as much as once every day.
Facebook can be the portal through which a lot of your sales come if your internet marketing agency knows how to use its full capabilities. You should trust their judgment when it comes to social media campaigns, but at the same time, you should not be afraid to give them your input. Your observations on your customers’ habits can be just as valuable as theirs.
If you have been underwhelmed by the sales that your Facebook account has delivered to you up to this point, it’s time to make some changes. The best way to do it is by hiring an internet marketing agency for car dealerships that has handled similar situations in the past.
