On websites everywhere, there is an epidemic, and it is true for car dealerships as much as any other business. If you’ve hired an internet marketing agency, you can ask them about it: thin content. This is a term with which many business owners will be unfamiliar, but if you mention it to an SEO company employee, they will nod knowingly. What exactly is “thin content,” and how do you purge your website of it?
Beefing Up Your Content
Thin content is content on a website that has little or no value. It’s not harmful in the sense that it is full of typos and spelling errors. It does not link to spammy websites. But at the same time, it’s just sort of there, taking up space. Whenever an internet marketing agency for car dealerships writes for a website, they should aim to create content that is dynamic, that features language that pops. The articles should be about things that interest those in a given niche and will attract them and hold their interest. That’s going to be true for car dealerships just like it would be if you were selling anything else.
People are going to come to your website because they want to buy cars, but they’re also going to come because one of your blogs holds the answer to a pressing issue that they have. Thin content resolves nothing. It answers no questions and does little more than take up valuable real estate. It is not related to a user’s intent, and when someone encounters it, it’s going to make it more likely they will bounce right back to the search results, hurting your SEO efforts.
Long-Term Focus
If you have found an internet marketing agency for car dealerships that has the proper amount of experience, then they should be able to alleviate your thin content problem. They can look through your site and purge it of any articles or content that is getting minimal engagement and is not optimized for keywords. They will also be on the lookout for duplicate content, doorway pages, and anything else that is auto-generated. This sort of material isn’t just thin. It qualifies as black hat SEO.
Your internet marketing agency for car dealerships should be able to tackle your website if it is underperforming and write some punchy content that looks good to both web crawlers and visitors. To make sales is the ultimate goal, but you also want your brand associated with articles, videos, etc. that appeal to people and don’t bore them to tears.
