By hiring an internet marketing agency for car dealerships, you’re taking a bold step toward optimizing your website and making yourself better known in your community. Your agency will want to sit down with you and go over some strategy ideas, and they’ll want to know exactly what you’re hoping to achieve through your partnership. When deciding where your focus is going to lie, there is one area that you might neglect but which you should consider strongly, and that is video marketing.
It Can Be A Challenge, But It’s Worth It
Most people who know anything about site optimization understand that you should post new content regularly, that you want to have an active blog, and that you want to promote brand recognition. But writing a blog is one thing, and shooting a video is another. It might seem intimidating if you haven’t done it before, and this is where a lot of companies shy away. The thing is, though, if you have a customer base that is dominated by millennials, they’re going to want video content. They respond to it. Millenials watching videos on YouTube and Facebook has changed the way advertising dollars are spent, and this trend is only going to continue.
The first thing you should do is to figure out what your niche is interested in, and then come up with a shortlist of video ideas that are likely to grab their attention. Make sure that your videos are easy to view. A site user should be able to see them with no problems regardless of whether they’re using a laptop, smartphone, tablet, or another smart device. Your videos should be fun, lighthearted, and not too stodgy, even if they are meant to be informative. People want to watch videos that are fun, not that bore them to tears. This is where your marketing agency should be able to help you. You can talk to them about your brand image, and they should have some suggestions as to how to present the content and what sort of imagery and spokespeople are likely to connect with your fans and make a good impression.
Consumers are perceptive, and they’re suspicious of people trying to take their money, even if they have it in their heads to make a purchase anyway. You want to seem genuine, but at the same time, the end game is to make people interested in your products. It can be hard to find this balance, but again, that’s what your agency is there to do. They can offer tips, and hopefully you’ll be able to come up with a series of videos that you can post on your site that will establish a meaningful connection with those who watch them.
