Hiring an internet marketing agency for car dealerships signals that you are open to using social media to advertise your vehicles. It’s a wise move, since that way you will reach the broadest audience and you’re more likely to meet and even exceed your monthly or quarterly sales goals. But what social media platform is best for car sales? It might surprise you if an internet marketing agency suggests Instagram as a possibility, but it shouldn’t. Instagram is visually-oriented, and cars are photogenic. It’s a sensible match, but there are several different Instagram ad styles from which you will need to choose.
Photo and Video Ads
These could be considered the most basic or standard of the Instagram ad possibilities, and your internet marketing agency for car dealerships might well recommend going this route. These videos or photos of your dealership, cars, and employees will closely resemble regular Instagram posts, except that it will say “sponsored” on them. You’ll probably want to add a call-to-action button on there too. Make sure that the ads represent the tone you want to convey for your brand, including what you stand for and the values you represent.
Carousel Ads
This is an Instagram ad style where there are multiple different images. Users swipe to scroll through them, or they tap the arrows to engage with them. There should be a common theme to your carousel ads. Maybe the pictures will all be of the same car brand, or they might be different colors of the same style car. There should be some continuity with this ad style.
Instagram Stories
This ad style takes advantage of the popular Instagram “Stories” feature. These ads can use either photos or videos that are up to 15 seconds in length. If you’re having a flash sale or there is some limited time offer happening at your dealership, this is a solid choice for you, since Instagram Stories only last for 24 hours.
Your internet marketing agency for car dealerships can be instrumental in getting this ad campaign off the ground for you. Just be sure that you pick the right one that has plenty of previous experience in this area.
