Videos are popular right now to an unprecedented extent. Any sort of advertising on social media has to take that into account, and any company that was hesitant to produce video content for whatever reason now has little choice but to make that leap. Without some video content, your car dealership isn’t going to retain many followers on its social media accounts, and you aren’t likely to get as many visitors on your website either.
If you have an internet marketing agency for car dealerships, you’d better hope that they know how to make some engaging videos. If they’ve done some videos before, but they don’t have a top-notch production team, or they’re a little unsure about what makes for compelling content, here are some tips that should send them in the right direction.
Emotional Connections
An emotional connection is one of the simplest but most powerful aspects for a successful video of which your internet marketing agency for car dealerships should be aware. That means that you might want a video about a mother teaching her shy teenage daughter how to drive in one your cars.
Maybe while someone is test driving one of your vehicles, a pregnant woman in the passenger’s seat goes into labor, and you can show some tasteful shots of one of your employees leaping into action to assist her. You can finish up with a shot of the mother and the precious newborn in her arms. These are only examples, but you get the idea. You’re looking to tug at the heartstrings.
Nostalgia
Nostalgia can be a powerful motivator to buy as well. Think about the popularity right now of all of the movies and TV shows that are set in the 1980s. It’s about a yearning for a “simpler” time. Your internet marketing agency for car dealerships can take advantage of this trend as well.
For instance, you might shoot a video where a person is taking one of your cars for a test drive down a long thoroughfare with stop signs at every corner. At each stop sign, the driver glances out the window and is surprised when it’s a new decade on each block. On one block, people with afros and bellbottoms are listening to disco music. On the next block, a man walks by listening to a boombox while a child plays with a Ninja Turtle on the sidewalk.
Block by block, the driver goes through each decade until they return to the present. Then a voice over might describe how you’ve served the community for more than fifty years.
Your internet marketing agency for car dealerships needs to understand that the best videos are the ones that have a hook, and that connect with the viewer in some way. If it’s not nostalgic or sentimental, then it might be humorous or irreverent. Whatever the case might be, you must be creative and have excellent production values. That’s the combination that’s going to lead to a video potentially going viral and the broadest group of people becoming aware of your brand.
