For car dealerships, having a fully-optimized and functional website is not a luxury, it is a necessity. If your site is not going at full steam, then you’re losing out on sales every day, and no business wants to hear that. If you have hired an internet marketing agency for car dealerships to help you on your quest toward local domination, then you’ll want to make sure that they know all about the latest and best tools for your site. That means they should know about Ahrefs and the services that they provide.
What Is Ahrefs?
Ahrefs is an online, data-driven marketing toolset. It is a platform that helps you to form backlinks, create content, and come up with keywords and keyword phrases for your site. For car dealerships, the importance of all three of these things should be obvious. An internet marketing agency should know all about Ahrefs since it is one of the premier SEO tools currently on the market.
What Can It Do?
One thing that your internet marketing agency can do with it is to look at your competitors and see what search terms they are using to rank with the SERPs. You can then poach some of those terms. Don’t feel bad about doing so, since they are probably attempting to do the same thing to you. In a similar vein, you can see what techniques they are using for acquiring backlinks, and you can do likewise. Credible backlinks are always needed, for car dealerships as much as for any other business.
They can also set up an alert feature that will let them know when possible opportunities for new links become available. If an unlinked brand mention shows up, for instance, the alert feature will tell your internet marketing agency, and they can then ask the website where it is listed if they can add a link to it. Most of them are okay with it, since adding links is helpful to both their site and yours. Your SEO company can also use Ahrefs to find what are known as “low competition” keywords. These are keywords that have high traffic and business potential but are being underutilized by your competitors.
This is only a taste of what Ahrefs can do. The more well-versed your internet marketing agency for car dealerships is with the platform, the more tricks they will know. It is unlikely that there is anyone on your staff with the time or the know-how to do this sort of work for you other than a professional agency hired for the purpose. Start shopping around and find one that has worked with auto dealerships before. It’s the most likely way of securing some higher site traffic and the eventual sales that follow.
